While we are now pretty comfortable with the idea of gaming and engagement between brands and consumers on the metaverse, a wedding might still be a stretch for many.
However, the CEO of music-related content platform Bandwagon Clarence Chan and bride Joanne Tham held their 70s disco wedding on 17 September 2022 at The Alkaff Mansion in the metaverse. This was done in collaboration with F&B group 1-Group and metaverse architecture and Web3 design agency, Smobler Studios.
Adorned with a gazebo and European-style fountains with outdoor spaces, 1-Group’s The Alkaff Mansion has played host to some of Singapore’s garden weddings over the past decades. The agency also recreated The Alkaff Mansion and its distinctive architecture. Guests of the couple’s physical wedding at a hotel had a virtual world to live vicariously through.
Custom 70s-themed avatars danced to the music after the voxel likeness of Sebastien Borget, The Sandbox co-founder and chief operating officer officiated the metaverse wedding, pronouncing the couple man and wife.
1-Group chairman and managing director, Joseph Ong said, “It has been a privilege to host the couple on their special day and to work with Smobler Studios on this metaverse wedding.”
“The metaverse is still evolving, but we can see that it has helped to push the boundaries of what weddings and events can possibly be. We can create opportunities for loved ones to gather for momentous occasions phygitally, like this wedding, even when physical travel is not possible for some. We can showcase our venues to people who have never visited Singapore, and we look forward to bringing more experiences from 1-Group’s portfolio of iconic and heritage properties into the metaverse,” he said.
“The platform allows friends, family and loved ones from afar to join in the celebrations across the globe. We are exploring merely the tip of the iceberg with this inaugural wedding. We cannot wait to see what other couples decide to create in time to come, be it a fairy tale, gravity-defying bohemian, Star Wars-inspired or Bridgerton wedding,” Loretta Chen, co-Founder of Smobler Studios added.
Following this wedding, 1-Group will continue to partner with Smobler Studios to use phygital and metaverse technology for weddings, events or functions. This will be the start of a revolutionary phase in events pivoting to the metaverse or co-existing as phygital.
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